Blogging can be challenging, especially when it comes to getting enough visibility and exposure for your posts. With rising competition in online blogging and on social media; and lower attention spans of online readers, it has become insanely challenging to get noticed in the online space. It is harder still to beat the Instagram algorithm or grow on Facebook organically if you do not spend on paid ads at all.
The situation is worse on Instagram, which bloggers, especially travel and lifestyle bloggers used to turn to for increasing a following and thus get web traffic. The already cluttered Instagram landscape has become further complicated by the evolving Instagram algorithm, which is becoming like this mystery that Lara Craft must go on an adventure to solve.
But understanding and utilizing the Instagram algorithm can be a game-changer for bloggers. And surely, there are some basic steps to beat the Instagram algorithm and get more visibility and exposure for your blog. So let’s look at how to beat the Instagram algorithm especially by paying attention to some IG basics.
The Usual Instagram Basics for Beating the IG Algorithm
Understand your audience:
Instagram is all about engagement, and engagement can only be achieved if you know who your audience is. Try to understand which type of posts your followers prefer and which times they are most active. This will help you create better-quality posts, which will result in more engagement, and help you beat the Instagram algorithm.
Consistency is key:
Consistency is critical when it comes to making an impact in the online space. Posting at regular intervals will help you engage more with your followers and keep them interested in your content. Experts recommend posting at least three times a week. However, ensure you post relevant and high-quality content that is related to your niche.
Hashtags are an essential tool to beat the Instagram algorithm. Utilizing relevant and popular hashtags can significantly increase your post’s visibility on Instagram. Though different Instagram gurus will tell you different numbers, it is best to stay in the middle and use between 15 to 25 hashtags per post and make sure they are related to your niche.
Post at the right time:
The timing of your posts can significantly impact your visibility on Instagram. Ensure you post at times when your followers are most active, and your content is likely to get more engagement. Ideally, post on weekdays during lunch hours, and also in the evening when people are relaxing at home. If you use schedulers like Later or Metricool, you will have a colour-coded time chat showing you the best posting times for engagement.
Engage with your followers:
Finally, one of the most effective ways to beat the Instagram algorithm is by engaging with your followers. Responding to comments and private messages is essential, as it shows that you value your followers. You can also engage them in debates and discussions in the comments section. This will not only increase your visibility but also help to create a loyal following.
Why Understand the IG Algorithm?
“Don’t underestimate the power of the algorithm,” they say. And they’re right!
Whether you’re a business, a blogger, or a content creator, understanding how the Instagram algorithm works can make all the difference in achieving high visibility and engagement rates. By staying on top of current trends and optimizing your posts accordingly, you can increase brand awareness and even boost revenue. Plus, keeping an eye on changes in the algorithm puts you ahead of competitors who may not be aware of emerging trends.
Don’t fall behind – stay up to date and maximize your brand’s Instagram potential!
Beating the Instagram algorithm can be a game-changer for bloggers, and implementing the above basic steps will help to significantly increase your visibility and exposure. Engaging and understanding your audience, posting consistently, using relevant hashtags, posting at the right time, and engaging with your followers are all important factors for success on Instagram. By following these steps, bloggers can create a strong presence on Instagram, which can translate into a loyal following and increased traffic to their blogs.
This post is part of #BlogchatterA2Z challenge